PR Insiders

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

As a public relations professional, you’ll hear it time and time again: the key to getting a journalist to answer your e-mails or phone calls is to build a relationship. What is often missing from… Continued

When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear.

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Who’s your hero? A rock star? Pro athlete? I admire those who develop metrics and systems by which we prove our PR worth. As our industry seeks evaluation standards among the new media plethora, we each must champion best practices. The role of research became real to me in grade school. I was awestruck by my chosen subject, James Van Allen, who discovered the radiation belts around the earth, propelling America’s space exploration. This brilliant scientist was from my home state and still living.

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it.

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued