PR Insiders

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Ashley Pettit Public Relations Specialist, Southwest Airlines Company Ashley Pettit specializes in going beyond the buzz to measure the impact of the Southwest Airlines communication team’s efforts, giving concrete evidence on how the communication function… Continued

Garland Harwood Account Director, Technology, Weber Shandwick When he pitches the media, Garland Harwood draws from his experience of working his way through college as a bill collector and from the influence of his grandmother,… Continued

Winner: Chris Fuller Director of PR & Emerging Media, Pizza Hut How do you top off a large, everything pizza with extra cheese? Chris Fuller succeeded in doing just that in 2010 with a menu of… Continued

Melissa Perlman Manager, Public Relations, Office Depot No one embodies Office Depot’s Taking Care of Business maxim more than Melissa Perlman. As part of Office Depot’s corporate dedication to environmental sustainability, Perlman produced several campaigns… Continued

Angela Grossfeld Vice President, Porter Novelli, Washington, D.C. With a background in advertising—both paid and public service—Angela Grossfeld is media agnostic, believing communications solutions can come in a variety of forms, including earned media, paid… Continued

Winner: Tim Haran Manager of Social Media Content, USANA Since launching USANA Health Sciences’ blog www.whatsupusana.com in December 2008, Tim Haran has continually found ways to tie in new and dynamic content that captivates readers’ interest… Continued