2010 PR People Awards: Marketing/Marcom Leader of the Year

Winner: Cheryl K. Goodman

Director, Qualcomm MEMS Technologies

It’s not easy to garner attention, let alone maintain momentum, in the mobile space. But Cheryl Goodman oversaw the campaign that gained global recognition for Qualcomm’s mirasol mobile display technology—despite the fact that it wasn’t yet available at retail. Goodman was savvy enough to see that her role as chief communicator for this product was being influenced by the media, which in turn was being influenced by its ability to reach mobile consumers. She demonstrated mirasol’s functionality in an e-reader environment, and many members of the media wanted to know how the technology could benefit their own organization.

This strategy resulted in Goodman shifting the campaign focus more on news organizations and publishers as a gateway to the e-reader market, resulting in heavy media coverage and speaking engagements. —CO

Greatest mentor:Bree Walker, a journalist who worked at the same News station, KGTV in San Diego. In addition to being a tenacious journalist, she suffered from ectrodactyly, a rare genetic condition. She inspired me to confront the obstacles in my life and pursue success in spite of them.”

Honorable Mentions:

Ambre Morley, Associate Director, Novo Nordisk

Ambre Morley engineered a “Race with Insulin” program that dramatically elevated Novo Nordisk’s insulin brands by sponsoring a Firestone Indy Lights race car driver.

Matt Rizzetta, President, North 6th Agency

Matt Rizzetta founded North 6th independently, and in under a year was able to grow the company’s revenue to almost $1 million.

Kelly Williamson, Senior Vice President, APCO Worldwide

Kelly Williamson inherited the financial management of a multi-million dollar account in 2008. Under her leadership, 2009 yielded the highest realization rate during the 14-year history of the account.