PR Insiders

Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders.

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging.

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.