PR Insiders

image_pdfimage_print

Adidas’ Lesson-Know Your Brand and Avoid Cluelessness

June 20th, 2012 by

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertis…

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.

Road to Redemption for the Rocket

June 18th, 2012 by

Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the associ…

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

Why is this Man Smiling? How Not to Let Scandal Get in the Way of Good Media Coverage

June 14th, 2012 by

His firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan  Chase,  seemed no worse for wear.  Testifying before the Senate Banking Committee on Wedne…

Flirting App Skout Backtracks in Rape Crisis

June 13th, 2012 by

Commonly known as “the flirting app” amongst the digerati, the social networking platform Skout—which lets users message and chat with nearby strangers—is now flirting with disaster. After a Tuesday, June 12 story in The New York Times Bits blo…

Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face

June 12th, 2012 by

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.

Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face

June 12th, 2012 by

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.