PR Insiders

Like many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been …

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

Author Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your …

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon….

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m…

Use these five tips to create press releases that your target audience will both find and want to read.

Use these five tips to create press releases that your target audience will both find and want to read.

Want to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communitie…

The other day I caught an excellent blog post by Earl Wilkinson, executive director and CEO of INMA (International Newsmedia Marketing Association), which offered an informative take on the rapid change that is occurring in the newspaper industry—jus…