PR Insiders

Whether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is Rowling and that “Cuckoo” is about…. Forget…

Whether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is… Continued

The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re a sports-obsessed culture. Always have been. It goes way back in the country’s psyche. I recently read a book called […]

The ugly story of Aaron Hernandez raises again the issue of perception challenges in big-time sports, both on the professional and collegiate levels, and it’s worth some time thinking about how we got here. We’re… Continued

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

As any PR pro can tell you, it’s all in the timing. Whether it’s when you reach a reporter just as he’s in the thick of a story for which your brand can provide some much-needed insight or launch a PR campaign that attaches itself to the zeitgeis…

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling, who was, in his show last nigh…

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling,… Continued

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.