PR Insiders

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

It’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results.

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.

Working remotely isn’t a new concept, but for a culture that already has a habit of foregoing vacation days, is it possible to ever leave work behind?

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people […]

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you… Continued

Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.