Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
PR Agencies
How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following
September 25th, 2015 by Mark RenfreeEven for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.
Corporate Cyber Shaming Survival Guide
September 23rd, 2015 by Chris JonesRegardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.
The Epic List of Useless Words and Phrases (Continued)
September 22nd, 2015 by Diane SchwartzThere are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]
5 Brand Identity Writing Tips
September 21st, 2015 by Julie LellisIt is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.
This PR Campaign Showed America Who Puts the Food on the Table
September 18th, 2015 by Mark RenfreeBayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
How Saint Gobain and Brownstein Group Reintroduced a Brand to the World
September 18th, 2015 by Erin Allsman and Carmen FerrignoWhat do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
How Strategic Communications Drives Business Outcomes
September 16th, 2015 by Jennifer RisiA well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It
September 15th, 2015 by Steve GoldsteinLet’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
2015 Platinum PR Award Finalists Announced
September 14th, 2015 by PRNEWSIn an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.