Topics

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …

E-mail may still be the most popular form of digital communication, but social networking is not far behind.

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.