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The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

I’ve been thinking of switching wireless carriers lately. It’s not that I’m unhappy with my current carrier—it’s more a matter of consolidating some family bills. As if on cue, a large yellow envelope appeared in the tiny mail…

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.