Topics

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.