A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.
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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content
April 9th, 2012 by Huma GruazA comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.
How to Launch PR Stunts With Lasting Power
April 9th, 2012 by Marcie KleinThe use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
Tech Industry Offers Rote Responses About Supply Chains
April 9th, 2012 by Bill MiltenbergAmerican high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
Tech Industry Offers Rote Responses About Supply Chains
April 9th, 2012 by Bill MiltenbergAmerican high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach
April 9th, 2012 by Bill MiltenbergTeaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Huffington’s New Role and the Invisible Hand of Media Relations
April 6th, 2012 by Sahil PatelThe New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.
Huffington’s New Role and the Invisible Hand of Media Relations
April 6th, 2012 by Sahil PatelThe New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.