In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.
Topics
Twitter Takes Even Bigger Role in NBA’s Business Strategy
April 2nd, 2012 by Bill MiltenbergThe NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.
Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff
April 2nd, 2012 by PRNEWSâ–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued
Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent
April 2nd, 2012 by Kimling LamDeveloping an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.
4 Quick Tips for Facebook Timeline Procrastinators
March 30th, 2012 by Bill MiltenbergOn March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Skittles Caught in an Unforgiving Spotlight
March 30th, 2012 by Kathy ScottSkittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Google Gets More Social With New Commenting System
March 29th, 2012 by Sahil PatelGoogle’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
Spike Lee Takes Us Back to Twitter Basics
March 29th, 2012 by Bill MiltenbergAfter retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.