Topics

6 Tips for Reaching the Hispanic Audience

April 2nd, 2012 by

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Twitter Takes Even Bigger Role in NBA’s Business Strategy

April 2nd, 2012 by

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

April 2nd, 2012 by

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

April 2nd, 2012 by

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

4 Quick Tips for Facebook Timeline Procrastinators

March 30th, 2012 by

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

Google Gets More Social With New Commenting System

March 29th, 2012 by

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

Spike Lee Takes Us Back to Twitter Basics

March 29th, 2012 by

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Women’s Deep Trust in Blogs Converts to Purchase Action

March 29th, 2012 by

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

Make Your Social Media Policy a Living Document

March 29th, 2012 by

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.