Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients… Continued
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2012 CSR Awards: Twitter Communications
April 17th, 2012 by PRNEWSWinner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued
2012 CSR Awards: Employee Relations
April 17th, 2012 by PRNEWSWinner: Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day As one of the world’s leading food companies, Kraft Foods has made fighting hunger and encouraging healthy lifestyles the focus… Continued
2012 CSR Awards: A-List – RF Binder
April 17th, 2012 by PRNEWSLast year RF Binder expanded its already robust corporate responsibility practice by adding more CR specialists and also by offering expertise in the complex standards of corporate responsibility reporting. RF Binder has worked on corporate… Continued
2012 CSR Awards: Sustainability/CSR Report
April 17th, 2012 by PRNEWSWinner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued
2012 CSR Awards: Diversity Communications
April 17th, 2012 by PRNEWSWinner: Huntington National Bank – Are You In? Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the… Continued
2012 CSR Awards: A-List – MWW Group
April 17th, 2012 by PRNEWSClient service and corporate citizenship have been core values at MWW Group since its founding in 1986—and in recent years these core values have only become more firmly embedded in the culture. On behalf of… Continued
2012 CSR Awards: Stakeholder Engagement
April 17th, 2012 by PRNEWSCo-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued
2012 CSR Awards: CSR/Green Focus
April 17th, 2012 by PRNEWSWinner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued
Confidence in Earned Media Up, While Paid Plummets
April 17th, 2012 by PRNEWSNew research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.