Topics

2012 CSR Awards: A-List – Strategic Objectives

April 17th, 2012 by

Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients… Continued

2012 CSR Awards: Twitter Communications

April 17th, 2012 by

Winner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued

2012 CSR Awards: Employee Relations

April 17th, 2012 by

Winner: Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day As one of the world’s leading food companies, Kraft Foods has made fighting hunger and encouraging healthy lifestyles the focus… Continued

2012 CSR Awards: A-List – RF Binder

April 17th, 2012 by

Last year RF Binder expanded its already robust corporate responsibility practice by adding more CR specialists and also by offering expertise in the complex standards of corporate responsibility reporting. RF Binder has worked on corporate… Continued

2012 CSR Awards: Sustainability/CSR Report

April 17th, 2012 by

Winner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued

2012 CSR Awards: Diversity Communications

April 17th, 2012 by

Winner: Huntington National Bank – Are You In? Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the… Continued

2012 CSR Awards: A-List – MWW Group

April 17th, 2012 by

Client service and corporate citizenship have been core values at MWW Group since its founding in 1986—and in recent years these core values have only become more firmly embedded in the culture. On behalf of… Continued

2012 CSR Awards: Stakeholder Engagement

April 17th, 2012 by

Co-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued

2012 CSR Awards: CSR/Green Focus

April 17th, 2012 by

Winner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.