Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
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Charting the Industry: On the Endangered Species List—The AOR
April 16th, 2012 by Scott Van CampClient organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
Pinterest Users in a Buying Mood
April 16th, 2012 by Steve GoldsteinMore than one in four online consumers aware of sites like Pinterest have used them to make purchases.
Pinterest Users in a Buying Mood
April 16th, 2012 by Steve GoldsteinMore than one in four online consumers aware of sites like Pinterest have used them to make purchases.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year
April 16th, 2012 by Linda RomanelloYear in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Hilary Rosen: Communicator Overboard
April 13th, 2012 by Steve GoldsteinHilary Rosen, a managing director for strategic communications firm SKDKnickerbocker, pundit for CNN and, according to The Nation, a Democratic lobbyist, got a little too enthusiastic in her election year trash talk when she said on CNN on April 11, &#…
LinkedIn Adds Capability to Target Groups of Followers
April 13th, 2012 by Sahil PatelThe social network has unveiled a new set of follower-focused tools.
LinkedIn Adds Capability to Target Groups of Followers
April 13th, 2012 by Sahil PatelThe social network has unveiled a new set of follower-focused tools.