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New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued

Since The Body Shop was founded by Anita Roddick in 1974, the cosmetics chain has ably demonstrated corporate social responsibility via strong values. The Body Shop adheres to five core CSR pillars: Against Animal Testing,… Continued

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued

Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.