Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients such as Leon’s Furniture Ltd., whose program included a partnership with the Boys & Girls Clubs of Canada, and the Koodo mobile brand’s launch of Koodonation, a community of “microvolunteers.” Strategic Objectives conceived for Cashmere Bathroom Tissue its “Fashion with Compassion” program, an annual fund- and awareness-raiser for the Canadian Breast Cancer Foundation. Since 1986 Strategic Objectives has partnered with The Body Shop on a number of CSR programs, most recently the Stop Sex Trafficking of Children & Young People campaign and petition, which reached the seat of the Canadian government in August 2011. —SG