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Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

2012 CSR Awards: A-List – RF Binder

April 17th, 2012 by

Last year RF Binder expanded its already robust corporate responsibility practice by adding more CR specialists and also by offering expertise in the complex standards of corporate responsibility reporting. RF Binder has worked on corporate… Continued

2012 CSR Awards: Sustainability/CSR Report

April 17th, 2012 by

Winner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued

2012 CSR Awards: Diversity Communications

April 17th, 2012 by

Winner: Huntington National Bank – Are You In? Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the… Continued

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.