New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.
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2012 CSR Awards: A-List – RF Binder
April 17th, 2012 by PRNEWSLast year RF Binder expanded its already robust corporate responsibility practice by adding more CR specialists and also by offering expertise in the complex standards of corporate responsibility reporting. RF Binder has worked on corporate… Continued
2012 CSR Awards: Sustainability/CSR Report
April 17th, 2012 by PRNEWSWinner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued
2012 CSR Awards: Diversity Communications
April 17th, 2012 by PRNEWSWinner: Huntington National Bank – Are You In? Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the… Continued
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year
April 16th, 2012 by Linda RomanelloYear in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Pinterest Users in a Buying Mood
April 16th, 2012 by Steve GoldsteinMore than one in four online consumers aware of sites like Pinterest have used them to make purchases.
Charting the Industry: On the Endangered Species List—The AOR
April 16th, 2012 by Scott Van CampClient organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.
Charting the Industry: On the Endangered Species List—The AOR
April 16th, 2012 by Scott Van CampClient organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.
Adding Instagram to Your PR Mix? That’s the $1 Billion Question
April 16th, 2012 by Scott Van CampInstagram may be the point of entry for communicators who have yet to venture into mobile PR.