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The world is all a-Twitter about Twitter because of British newspaper reporter Guy Adams, who had his Twitter account suspended for posting the work e-mail address of Gary Zenkel, head of NBC Olympics. On Friday of last week, Adams complained to his 4,…

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

Danny Boyle’s London Olympics opening ceremony production on July 27 played like a bombastic, funhouse mirror held up to the U.K. with the world’s citizens as sideline spectators, and inspired Aidan Burley, a Conservative member of Parliame…

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.