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Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued

Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

  Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

Co-Winner: Henson Consulting If you ever needed proof that bigger isn’t always better, Chicago’s Henson Consulting’s 16-person team delivered imaginative, entertaining and, best of all, revenue boosting campaigns for an A-list of clients. Clients include… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out… Continued