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 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued

Co-Winner: Ogilvy Public Relations The timing couldn’t have been more perfect. In 2011 legendary public relations giant Ogilvy celebrated the 100-year anniversary of the birth of founder David Ogilvy by enjoying the most successful year… Continued

 Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued

Co-Winner: Cone Communications What do you get when you combine Ben & Jerry’s ice cream, Jimmy Fallon and Stephen Colbert? You get the kind of PR gold mine that helps define Cone Communications as one… Continued

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

Winner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued