PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.
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NFL Season Kicks Off with PR Issues to Tackle
September 5th, 2012 by jhudsonThe long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants on Wednesday, Sept. 5, there will be plenty of story lines…
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You
September 4th, 2012 by Diane Schwartz“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months. Let’s put politics and party affiliations aside and apply thi…
A Solid PSU Football Season Might Be the Best PR
August 31st, 2012 by Scott Van CampI can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…
What an Internet Startup Can Teach the Corporate World About Crisis Communication
August 30th, 2012 by Paul SmithAuthor Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.
What an Internet Startup Can Teach the Corporate World About Crisis Communication
August 30th, 2012 by Paul SmithAuthor Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.