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For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

PR News Non-Profit Award Previous Winners & Honorable Mentions 2007 Advocacy Campaign and Lobbying Efforts United States Holocaust Memorial Museum and Google, Inc. – Crisis in Darfur American Heart Association – HEART for Women Act… Continued

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.