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The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication.  This deal is sometimes made conditionally before the interview takes place, or as an…

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued