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Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.