President Obama held his first press conference after re-election today, and with the possibility of storm clouds like the Petraeus affair and Benghazi in the air, a much anticipated event it was. For the most part, there was much ado about nothing, as…
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Top Brands Adopt Instagram at Record Pace
November 14th, 2012 by Scott Van CampInstagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.
Study: PR Lacks Big Ideas and Creativity
November 14th, 2012 by Bill MiltenbergWhile 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.
Cold Stone Takes to Twitter to Address Complaints Over Slur
November 13th, 2012 by Bill MiltenbergCold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan?
November 13th, 2012 by Bill MiltenbergThe latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?
Creativity an Influential Force in PR Going Forward
November 13th, 2012 by Scott Van CampAn Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.
No Business Is Too Small for Workplace Violence
November 13th, 2012 by Ashley McCownNo one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.
Are You a Monday Person or a Friday Person?
November 12th, 2012 by Diane SchwartzYou look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…
Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust
November 12th, 2012 by Scott Van CampWhile most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.
Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs
November 12th, 2012 by Scott Van CampTo some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.