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The Walt Disney Company  As employees look to take the next step in their career with Disney, they turn to My Disney Career, an online resource that makes it easy to search and apply for… Continued

Cone Communications  Each employee at Cone is assigned a dedicated manager to steward their individual career path at the agency. The Professional Development Manager (PDM) is required to have regular check-ins with their direct report,… Continued

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

Want to keep your Facebook friends? Avoid posting about politics or going to the gym.

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.