Topics

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…