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With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

“It’s PR’s fault!” This is what a reporter acquaintance for a daily publication recently exclaimed to me, as she was lamenting the inability to set up a meeting with a top executive at a major conference. “They didn’t get back to me, and th…

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.