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A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.