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As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.