As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
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Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand
December 12th, 2012 by Bill MiltenbergIn the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
CCOs, CMOs Work In Harmony, With One Exception: Social Media
December 12th, 2012 by Scott Van CampCommunicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
How to Avoid the Worst Mistakes in Writing a Press Release
December 11th, 2012 by PR News StaffDespite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
More than a Third of B2Bs Shun Social Media
December 11th, 2012 by Scott Van Camp40% of surveyed B2B communicators are not yet using social media in their communications efforts.
CEO Missteps: 6 Steps to Maintaining Stakeholder Trust
December 11th, 2012 by Melissa BarattaAs a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
Apple to Create Jobs in U.S.-PR Ploy or Sincere Effort?
December 10th, 2012 by Scott Van CampLast week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…
Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations
December 10th, 2012 by Bill MiltenbergPitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
How to Pitch During a Crisis: Lessons From Sandy
December 10th, 2012 by Zipporah DvashWhile communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
Rise of Data and Online Analytics Offers PR Executives a New Pitch
December 10th, 2012 by PR News EditorsAs data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.