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Reach Non-Wired Employees

May 20th, 2013 by

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

May 16th, 2013 by

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

These are the Barcelona Principles You Should Internalize

May 15th, 2013 by

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.

Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.