Topics

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

Here are five PR tips on producing the best content marketing for your company.

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

The use of social media just got a little more relevant—and risky—for publicly traded companies.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.