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With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.

The social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.

Facebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.

Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.