In the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued
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Video is Still Not a Big Enough Part of PR (Infographic)
August 28th, 2013 by Caysey WeltonMost PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.
Back to School: 3 Crucial Skills to Master Today
August 28th, 2013 by Lucia DavisWith the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year.
5 Tactics to Illuminate Staid Press Releases
August 27th, 2013 by Lucia DavisWant to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.
PR Report Card: The 2013 MTV Video Music Awards
August 26th, 2013 by Caysey WeltonSunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.
3 Tips You Should Already Know to Create Better Vines
August 26th, 2013 by Caysey WeltonWith 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.
Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line
August 26th, 2013 by PRNEWSMore than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?
August 26th, 2013 by PRNEWSFacebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
August 26th, 2013 by PRNEWSDiverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
Traditional PR Efforts Can Provide Support For Investor Relations Goals
August 26th, 2013 by Ned BarnettInvestor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.