Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.
Topics
How to Leverage Your Content on Pinterest Without Paying for It
September 20th, 2013 by Caysey WeltonYour Autumn Cheat Sheet: Big Data, Branding and Mobile
September 20th, 2013 by Lucia DavisSeptember 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Why Sticky and Shareable Content Matter for PR’s Digital Future
September 19th, 2013 by Caysey WeltonBig data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.
PR Insider: Top 5 Phrases That Derail a Brainstorm
September 19th, 2013 by Lauren BegleyOften, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.
Media Relations Advice to Ignore: The Dreaded Friday Pitch
September 19th, 2013 by Lucia DavisContrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.
Walgreens Healthcare Decision a Study in Employee Communications
September 18th, 2013 by Lucia DavisWalgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
PR Industry Missed an Opportunity During the Putin/Ketchum Op-Ed Episode to Talk About the Role of PR
September 18th, 2013 by Matthew SchwartzLast week’s episode in which Ketchum helped place an op-ed piece by Russian President Vladimir Putin in The New York Times has shined a less-than-flattering spotlight on the PR profession. In the Putin article, titled, “A Plea For Caution From Russia,” Putin seeks a solution to the violence in Syria. “Recent events have prompted me […]
Is Kim Kardashian Looking to PR for a New Kim Kardashian?
September 17th, 2013 by Caysey WeltonKim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.
PR Insider: How to Optimize Your Social Campaign with Facebook Ads
September 17th, 2013 by Chase FitzgeraldEarned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
September 16th, 2013 by Tony SilberWhen I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true […]