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6 Pieces of Wisdom for All Professional Women—Mothers Included

May 9th, 2014 by

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

May 9th, 2014 by

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.

Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

May 8th, 2014 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.

Brands Watch #BringBackOurGirls From the Sidelines

May 8th, 2014 by

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

7 Common Reasons Why Journalists Delete Your Email Pitches

May 7th, 2014 by

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

May 6th, 2014 by

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.

Is There a Game of Thrones Character on Your Team?

May 5th, 2014 by

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face it: you need a break from your cerebral workday to think or water-cooler-talk about your favorite TV show, be it […]

A New Way for PR Pros to ‘POST’ Mobile Content

May 5th, 2014 by

With so-called “responsive design” now making it easier for brands and organization to optimize their mobile platforms, the conversation has started to shift to how to create a mobile layout that will engage audiences and keep them coming back. That presents both challenges and opportunities for communicators of all stripes.

Is There a Game of Thrones Character on Your Team?

May 5th, 2014 by

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face… Continued