Topics

Domino’s Crisis Revisited

May 4th, 2009 by

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to… Continued

Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

May 4th, 2009 by

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

E-Mail Marketers Miss ROI

May 4th, 2009 by

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18%… Continued

Benefits Boost Bottom Lines

May 4th, 2009 by

Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life.

Social Media & Your Business Growth

May 4th, 2009 by

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers

Prepping for Interviews During a Crisis

May 4th, 2009 by

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for… Continued

Media Relations 2.0: Bridging PR & Journalism

May 4th, 2009 by

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those… Continued

10 Commandments for Media Relations During a Crisis

April 29th, 2009 by

Here’s a 10-rule primer on how to deal with the press during a crisis situation: 1.    Have a plan in place: Don’t learn on the job. 2.    Have a team in place: Assign duties before… Continued

More Internet Users Reading Online Newspapers

April 28th, 2009 by

In a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America… Continued

Private Giving to Developing Country Has Been Recession-Proof

April 28th, 2009 by

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson… Continued