In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media… Continued
Case Study: No Laughing Matter: A Humor-Driven Marketing Campaign Promotes Hygiene for Pandemic PreventionApril 13th, 2009 by PR News
Company: Florida Department of Health Agency: Salter>Mitchell Timeframe: 2007 To convince Florida residents that they should always be prepared for an influenza pandemic such as bird flu—not to mention outbreaks of the common cold—the Florida… Continued
When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear.
Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group… Continued
When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two… Continued
Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009… Continued
According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.