Topics

Making a Campaign Bigger With a Sustainable Hook

October 5th, 2009 by

How Aflac elevated its cause branding campaign to a higher level

TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER

October 5th, 2009 by

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger… Continued

Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign

October 5th, 2009 by

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the… Continued

Cost-Effective Ways to Quantify Your PR Efforts

October 5th, 2009 by

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.

Winning the Media Game     

September 29th, 2009 by

Four rules for a successful media relations strategy

Driving Business Goals with Successful Media Measurement

September 29th, 2009 by

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

Translating Your Metrics Into ROI

September 29th, 2009 by

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

Citizenship Critical, Recession or Not

September 29th, 2009 by

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Best Practices for Cause Marketing Campaigns

September 28th, 2009 by

Following are five ways to make your cause marketing campaigns effective:

Desk-Sides: Antidote to Shrinking Newsrooms

September 24th, 2009 by

In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story… Continued