Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.
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Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’
December 27th, 2013 byUPS, FedEx Use Crisis Management to Save Christmas
December 27th, 2013 by Richard BrownellHoliday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.
Strike a Balance Between Personal and Promotional on Twitter
December 26th, 2013 byUsers want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.
Make Your Email Pitch to the Media Shine
December 26th, 2013 by Richard BrownellJournalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.
LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros
December 24th, 2013 by Matthew SchwartzThe U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.
Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks
December 24th, 2013 by Richard BrownellThe surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
5 ‘I’s’ of Social Media ROI
December 23rd, 2013 byMeasuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?
Yes, Justine Sacco Really Said That on Twitter!
December 23rd, 2013 by Caysey WeltonJustine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.
PR Insider: Internal Communications In Periods of Rapid Growth
December 23rd, 2013 by Jeff MacdonaldRapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
How To Hire a Social Media Manager
December 23rd, 2013 by Brian SperoWhile hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge.