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Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day,… Continued

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day, or one every 98 minutes. So 400 years after the greatest English wordsmith of them all, William Shakespeare, the language […]

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”