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In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.

On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway

As we ease into 2014 content marketing continues to play a vital role in generating sales ready leads. As I shared in my previous column, marketing is now accountable for driving revenue. PR, of course, is a part of marketing and must step up to the plate and assume its rightful role in co-creating a strategic content blueprint for generating “Revenue Marketing.”

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.

Whether or not the stifled entry- or mid-level employee wants to admit it, good leadership quells anxiety, even in the face of unsolvable problems.

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into… Continued

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into my language, as do other throwbacks like Rolodex and VCR.  Just as we don’t say “telephone” very often, we also […]