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PR Insider: Turning a Crisis into a Brand Opportunity

April 10th, 2014 by

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.

CVS’ Cigarette Announcement Advances CSR Through Communications

April 9th, 2014 by

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

Appealing to Millennials with a User-Generated Content Model

April 9th, 2014 by

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.

6 Steps to Creating a Better Measurement Dashboard

April 8th, 2014 by

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.

Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

April 8th, 2014 by

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate.

PR News Announces Winners of 2014 CSR Awards

April 7th, 2014 by

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.

2014 CSR Hall of Fame Inductees

April 7th, 2014 by

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come.… Continued

CSR Awards A-List: RF|Binder

April 7th, 2014 by

RF|Binder recognizes the importance of incorporating corporate social responsibility into every aspect of a company through fully integrated CSR strategies. Their philosophy is that companies are held accountable not only by their shareholders and investors,… Continued

CSR Awards A-List: Havas PR

April 7th, 2014 by

Havas PR donated more than $1.3 million in 2013, including $200,000 in cash for charities and the balance in time at a $200-per-hour blended rate. That sweat investment has brought a return of many millions… Continued

CSR Awards A-List: Edelman

April 7th, 2014 by

Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. Through a team of 125 strategy consultants and creative communicators, the practice helps organizations identify and… Continued