Winner: U.S. Chamber of Commerce – Redesign or Bust: The Story of the U.S. Chamber of Commerce Website Redesign Representing the interests of more than 3 million businesses of every size and sector, the U.S.… Continued
Topics
Digital PR Awards: SEO (Search Engine Optimization)
October 13th, 2014 by Chris SeymourWinner: 451 Marketing – AstraZeneca’s Remedy 451 Marketing set out to put AstraZeneca Jobs at the forefront of all qualified searchers and it succeeded. Starting in August 2013, 451 Marketing prescribed a comprehensive search and… Continued
Digital PR Awards: Social Networking Campaign
October 13th, 2014 by Chris SeymourWinner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is… Continued
Digital PR Awards: Twitter Communications
October 13th, 2014 by Chris SeymourWinner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo… Continued
Digital PR Awards: Use of Facebook
October 13th, 2014 by Chris SeymourWinner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued
Digital PR Awards: Video
October 13th, 2014 by Chris SeymourWinner: Booz Allen Hamilton – Guard Your Health The objective of the Guard Your Health campaign is to provide the information, tools, and resources Army National Guard soldiers and families need to be healthy and… Continued
Digital PR Awards: Viral Campaign
October 13th, 2014 by Chris SeymourWinners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater… Continued
Digital PR Awards: WOW! Campaign
October 13th, 2014 by Chris SeymourWinner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas… Continued
After a Scandal, PR is Only as Effective as the Reforms
October 13th, 2014 by PRNEWSThe Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence.
How To Maximize Your Media Training Efforts
October 13th, 2014 by Phil CarpenterIf you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.