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5 Tips for Building Relationships with the Media

December 4th, 2014 by

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

December 4th, 2014 by

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.

Infographic: The State of Infographics

December 3rd, 2014 by

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage?

Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

December 3rd, 2014 by

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.

5 Tips (and 1 Big Tactic) to Increase Social Media Engagement

December 2nd, 2014 by

Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.

Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

December 2nd, 2014 by

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.

5 PR Tips for Communicating with the Media Via Email

December 2nd, 2014 by

The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties.

Controlling the Message: 3 Lessons from the Janay Rice Interviews

December 2nd, 2014 by

We’ve seen the video and we’ve read countless articles about Ray Rice’s behavior back in February of this year at an Atlantic City casino when he was caught on tape assaulting his fiancee Janay Palmer… Continued

Controlling the Message: 3 Lessons from the Janay Rice Interviews

December 2nd, 2014 by

We’ve seen the video and we’ve read countless articles about Ray Rice’s behavior back in February of this year at an Atlantic City casino when he was caught on tape assaulting his fiancee Janay Palmer and then dragging her limp body out of the elevator. We’ve read with fascination the NFL’s multiple reactions to the […]

Controlling the Message: 3 Lessons from the Janay Rice Interviews

December 2nd, 2014 by

We’ve seen the video and we’ve read countless articles about Ray Rice’s behavior back in February of this year at an Atlantic City casino when he was caught on tape assaulting his fiancee Janay Palmer and then dragging her limp body out of the elevator. We’ve read with fascination the NFL’s multiple reactions to the … Continued