2014 Rising PR Stars: Alexandra Riegelhaupt

Alexandra Riegelhaupt, Director of Marketing and Communications, Mashable

Alexandra has played an important role in Mashable’s ascent to becoming a full-fledged digital media company. What started out as a small technology blog has morphed to cover a diverse array of subjects with over 35 million unique visitors per month. Since joining in 2012, Lexie has solidified Mashable’s identity through her command of B2B and B2C PR, internal communications, corporate affairs and brand messaging.

Alexandra has taken the initiative in creating and maintaining lasting relationships with broadcast media. In a mere two years she has dramatically increased Mashable’s brand recognition and successfully made the company a household name. Today, you can see a Mashable staffer contributing to a news program nearly every day. Some recent appearances that Lexie has orchestrated include with ABC, NBC, CBS, Fox, CNN, Rueters, Bloomberg, Good Morning America and the TODAY Show.