One of the inherent strengths among PR professionals is writing. Nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry.
Topics
Transitioning Journalists to the PR Business
June 9th, 2014 by Barbara BatesIn-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.
New Fundraising Strategy Post-Superstorm Sandy
June 9th, 2014 by PRNEWSIn 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.
PR Revenue Increases, But Profitability Declines
June 9th, 2014 by PRNEWSThe PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.
How To Use Certain Words and Avoid Others
June 9th, 2014 by Reg RoweIf you’re churning out boring, jargon-filled releases day after day because that’s how it’s always been done, what value are you bringing to your company or your clients? You might as well delegate release writing to the interns.
When Your Actions Are the Message
June 9th, 2014 by Bill NowlingDetroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.
Seeking an Evolved Model in Communications Leadership
June 9th, 2014 by PRNEWSThe PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.
Wal-Mart in Crisis Response Mode After Tracey Morgan Crash
June 9th, 2014 byThe events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image.
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies – what we like to call “stealable ideas” – that will […]
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued