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What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran… Continued

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it […]

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it … Continued

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

PR pros do themselves no favors by taking a ‘We’re the good-news people’ approach with senior managers. They need to take a closer look at how their actions can play a role in the business.

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.