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The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.