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After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

PR execs are probably going to have to change their tune about Snapchat, which is now seeing a new round of funding that would value the company as high as $19 billion, according to Bloomberg.

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

Top brands and organizations vie for PR News’ NonProfit Awards.

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.