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Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it.

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year.

PR News celebrated the winners and honorable mentions of its 2014 PR People Awards at the National Press Club in Washington, D.C. on Dec. 9, 2014.

Winner: Laura Plumb, Drake University Laura Plumb, a student at Drake University’s School of Journalism and Mass Communications, has not waited for the launch of her post-collegiate, professional career to become a PR leader. As… Continued

Winner: Adrenna Alkhas, Marketing and Communications Director, Stanislaus County Fair Half a century ago, county fair organizers could count on the warming feel of a yearly ritual to draw huge, happy crowds and sponsors. In… Continued

Winner: David Daigle, Associate Director for Communications, Public Health Preparedness and Response, U.S. Centers for Disease Control and Prevention Dave Daigle is a nationally recognized expert on crisis and emergency risk communications. In 2014, Daigle… Continued

Winner: Tim Haran, Director of Social Media, USANA Health Sciences The vast majority of Tim Haran’s social media content isn’t assigned, and two-thirds are the direct result of his enterprising nature. Haran has helped build… Continued

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He… Continued