What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
Topics
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
Why Apple’s iOS Update Should Make Communicators Rethink Mobile
September 17th, 2015 by Mark RenfreeBy cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.
How to Plan for the ‘Golden Hour’ in Crisis Communications
September 16th, 2015 by Gene GrabowskiIn incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
How Strategic Communications Drives Business Outcomes
September 16th, 2015 by Jennifer RisiA well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It
September 15th, 2015 by Steve GoldsteinLet’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.
5 Ways to Build Relationships With the Media
September 15th, 2015 by Richard BrownellMedia connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.
4 News Writing Rules to Craft Irresistible Press Releases
September 14th, 2015 by Richard BrownellFollow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
On Instagram, Ask ‘What Would Taylor Swift Do?’
September 14th, 2015 by Steve GoldsteinLearning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?
How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings
September 14th, 2015 by Seth ArensteinIt seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.