Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”
Topics
What Good Internal Communications Looks Like at Wells Fargo & Co.
October 12th, 2015 by OSCAR SURISEach year, we survey thousands of team members to gauge their satisfaction with internal communications.
PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth
October 12th, 2015 by PRNEWSThe killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction.
How Nissan and its Agency Got Deadmau5 to Fall in Love With The GT-R
October 9th, 2015 by Mark RenfreeNissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover.
The hardest part about working in PR is…
October 9th, 2015 by Richard BrownellWe asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.
Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone
October 8th, 2015 by Seth ArensteinAnother Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.
The Power of Personalization in Media Pitching
October 8th, 2015 by Lauren WinerPersonalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.
6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button
October 7th, 2015 by Matt CertoThere is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.
7 PR Tips for Employee Communications
October 7th, 2015 by Richard BrownellHere are some solid PR tactics internal communicators can rely on to effectively engage with company employees.
9 Visual Storytelling Tips to Lead the Pack on Social
October 6th, 2015 by Mark RenfreeEven though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix.